Marketing ... strategic and tactical
The "new business reality" obviously brings tough choices. "Downturn" seems to point in only one direction ... for everything. If you allow it to happen, the inertia will drive your plans, budget, growth and hope. During the last recession that rivals what's happening now (January-July 1980 and July 1981-November 1982) some organizations bravely marketed on while their competition pulled everything in. When the recession finally ended, many of those same organizations were rewarded. Because their competition had gone nearly dormant, every dollar invested captured market share beyond what could be expected during "normal" market conditions.
We can help you retain your momentum and position for the inevitable upturn.
Customer, business segment, sales and distribution channel knowledge
- Business and strategic plan writing and implementation
- Product and business concept development.
- Voice of the customer.
- Market segmentation, channel analysis.
- S.W.O.T.
- Strategic and tactical plan integration with organizational realities.
- Competitive analysis and response.
- Market research (focus group, survey, clinical) and test marketing.
- Brand and value strategy.
- Marketing plans, sales forecasts and expense management.
Strategy and tactical implementation
- Brand, product and service positioning.
- Go-to-market planning.
- Creative communication with customers, distribution and sales.
- Programs designed for specific channel requirements.
- Distribution development and management.
- ROI ... outcome measurement and reporting.
- Customer service development, management and training.
- Alignment of plans with sales resources ... sales organization development, management, and training.
- Joint venture and acquisition studies, proposals and due diligence.